In collaboration with [TBD]
In collaboration with [TBD]
to Check Your Brand in Brazil!
© 2020- by BXG – The Brand Experience Group. All Rights Reserved.
Based on the world’s largest database of Brand Experience and engagement measurement.
equalytix Sustainability Index is a unique resource as it is based on the only validated multi-contact-measurement, globally.
Ranks the 200 most dynamic brands in the market.
equalytix Sustainability Index measures and ranks the 200 most dynamic brands in the market, based on their Marketing performance.
The ranking is measured using a combination of engagement with consumers and effectively converting this engagement into market share.
Reports on a whole universe of brands in Brazil.
equalytix Sustainability Index reports results across 13 categories in Brazil.
Brand rankings and results are also available within categories;
and you can drill down the performance of your brand marketing and communications by target group.
The 2014 BRANDxp study has been completed in September 2014.
Your business can use it to improve marketing & communication performance:
In collaboration with [TBD]
By measuring how consumers react to communications rather than what communications they receive, the MCA derives reports of effectiveness, contribution, and cost efficiency of a brand´s marketing communications in a given category and market.
It quantifies how consumers experience brands through contacts or touch points by providing
a series of metrics to understand:
The objective is to develop the most comprehensive list of possible contacts, in consumer language.
New contacts are often probed with participants to be incorporated in the quantitative phase. The final outcome of the qualitative phase is a list of up to 35 contacts
In market research, to measure and derive the influence of each contact in a given category/market.
To measure for each and every brand audited the perceived experience levels in each contact screened (brand-contact associations)
Contact Clout FactorTM:
A single indicator of the ability of each contact to influence consumer attitudes in a category/market
Brand Experience PointsTM:
The single currency for how effectively a brand communicates across different contacts.
The CCFTM reveals which contacts are most influential. It is brand independent within a category.
The CCF score is synthesized from information value attractiveness value and selling power value.
A contact clout will vary
from category to category. For example: A TV commercial is likely to be more influential than a branded website within the food category, while the reverse may be true in the mobile phone category.
Associations reveal which brands consumers connect with which contacts. Associations by contact are collected for all the brands included in the audit.
Brands associations by contacts are multiplied by the weighting factor of CCF.
Some brands are well known for their TV advertising, while others may be recognized for their sports sponsorship activities.
BEPsTM are the product of brands associations with contacts and of the CCF of these contacts.
They are the single currency for how effectively a brand communicates across different contacts.
As a single currency, BEPs can be added, compared, normalized across categories, markets and time.
A combined indicator, relative to competition, of the brand’s ability to engage with its consumers and to convert this engagement into market share.
BTR is the key business indicator that reveals the brand's ability to convert Brand Experience share into market share, it is expressed as an index.
BIR is the key business indicator that demonstrates the brand's ability to convert 'brand awareness' into 'brand experience'. The Brand Interaction Ratio is calculated from the total brand experience scores divided by the awareness percentage for each brand. BIR Index normalizes the score compared to the average for easy interpretation.
An indicator of the brand’s communications-spend-efficiency, relative to competition, in delivering engaging consumers’ experience.
| Most Competitive Categories (click on categories to see details) | |||
|---|---|---|---|
| Rank | 13 categories Rank ordered by BE Threshold |
(1) Threshold Index
Threshold score defines the ‘minimum performance’ threshold required for a brand to generate statistically significant Brand Experience in a contact. It will help you identify what is needed to achieve visibility in the category. This in turn will enable you to make effective use of money spent on marketing and communication activities. Learn More... |
(2) Index of Avg Cost/BEP (*) |
| 1 | Body Care | 156 | 27 |
| 2 | Clothing chains | 124 | 17 |
| 3 | Electro stores | 115 | 555 |
| 4 | Beer | 110 | 39 |
| 5 | Mobile Phone Operator | 104 | 76 |
| 6 | Soft drinks | 100 | 72 |
| 7 | Energy | 91 | 59 |
| 8 | Restaurant chains | 90 | 0 |
| 9 | Banking | 86 | 134 |
| 10 | Water | 85 | 32 |
| 11 | Gas stations | 83 | 11 |
| 12 | Gin | 79 | 0 |
| 13 | Insurance | 79 | 77 |
210
180
150
120
90
60
30
0
630
540
450
360
270
180
90
0
In collaboration with [TBD]
In collaboration with [TBD]
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