Based on the world’s largest database of Brand Experience and engagement measurement.
A unique resource as it is based on the only validated multi-contact measurement, globally.
Ranks the 54 most thriving brands in the market at the occasion of Ramadan 2024.
The ranking is measured using a combination of campaign engagement with citizen-consumers that care and effectively converting this engagement into preference & trust.
Citizen-consumers that care are passionate and committed to social and ecological causes.
Reports on a whole universe of brands in Saudi Arabia.
The 54 brands and companies cover various categories such as:
FMCG, Retail, Automotive, Banking & Finance, Mobile app, Hospitality & Tourism, Government, Entertainment, Ecommerce, F&B and Telecom.
You can drill down the performance of your brand activities, during Ramadan, by target group (consumers and citizens profiles).
Click to discover the footprint of the MCA Technology
By measuring how citizen-consumers react to communications across different channels and touchpoints, the MCA quantifies the marketing communications effectiveness, contribution and additional impact of a brand’s sustainability narrative in the market.
The MCA-based methodology profiles respondents as both consumers and citizens that care for social and environmental/ecological causes.
It identifies the causes they care for and quantifies the impact of these on how citizen-consumers experience brands through different touchpoints and how this impacts preference and choice.
The MCA delivers metrics, benchmarks and diagnostics that allow us to understand:
MCA® for Sustainability | Thriving Brands of Ramadan ‘24 – KSA | Fieldwork May 2024
| Most Competitive Categories (click on categories to see details) | |||
|---|---|---|---|
| Rank | 11 categories Rank ordered by BE Threshold |
(1) Threshold Index
Threshold score defines the ‘minimum performance’ threshold required for a brand to generate statistically significant Brand Experience in a contact. It will help you identify what is needed to achieve visibility in the category. This in turn will enable you to make effective use of money spent on marketing and communication activities. Learn More... |
(2) Index of Avg Cost/BEP (*) |
| 1 | FMCG (15) [Frozen food, Meal preparations, Spreads, Waters, Home care] | 0 | 0 |
| 1 | Retail (13) [Supermarket chains, Fashion, Beauty, Luxury] | 0 | 0 |
| 1 | Ecommerce (2) | 0 | 0 |
| 1 | Mobile app (3) | 0 | 0 |
| 1 | Banking & Finance (4) | 0 | 0 |
| 1 | Telecomm (2) | 0 | 0 |
| 1 | F&B (2) | 0 | 0 |
| 1 | Government (2) | 0 | 0 |
| 1 | Automotive (6) | 0 | 0 |
| 1 | Entertainment (2) | 0 | 0 |
| 1 | Hospitality & Tourism (3) | 0 | 0 |
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